SAMPLE - Financial Insights Executive Dashboard

Summarised results from the full profitability, discount, and time-series analysis.

Executive Snapshot

Profit is highly concentrated: Government alone contributes 67.4% of total profit, and together with Small Business these two segments generate 91.9% of profit. Three Star products account for more than 63.0% of product-level profit, and profitability varies noticeably by country and discount strategy.

Segment focus Product portfolio Market profitability Discount discipline Seasonality

What this means in simple terms

  • Not all revenue is equal; the bulk of profit comes from a few segments, products, and markets.
  • Disciplined discounting and timing activity around peak months have outsized impact on the bottom line.

Segment Profit Concentration

Segments
Government Small Channel Midmarket Enterprise

Government accounts for 67.4% of total profit; Small Business adds another 24.5%, so the top two segments generate 91.9% of total profit. The Enterprise segment is loss-making overall despite sizeable sales.

Product Portfolio Quadrants

Products
Higher profit ↑ Higher margin →

Three Star products (Amarilla, Paseo, VTT) sit in the high-profit, high-margin quadrant, together contributing 63.0% of total product profit. The remaining products cluster in underperforming or mid-tier positions.

Hover or tap a dot to see product-level margin and profit.

Profitability by Country

Markets
France Germany Canada United Mexico

France, Germany and Canada lead on total profit with margins around 14.2%, while United States of America has the weakest margin at 12.0% despite strong sales.

Discount Band vs Margin & Volume

Discounts
None Low Med High

Average profit margin falls from 21.9% with no discount to 9.1% at high discounts. Volume share rises from 7.7% with no discount to 35.4% at high discounts, but profit share peaks in the Low and Medium bands.

Monthly Profit Rhythm

Time & Seasonality
Higher profit Month ➔

Average monthly profit peaks in October ($1,719,891), June ($1,473,754), December ($1,358,665), with lower performance in early spring and late summer months. Sales and profit move together but not perfectly, signalling changes in margins through the year.

Hover or tap a point to see month-level profit and sales.

Strategic Takeaways

Actions

Use these data-backed recommendations as a starting point for portfolio, pricing, and planning decisions.

  • Refocus on value-rich segments: prioritise Government and Small Business in commercial planning, given their combined 91.9% profit share.
  • Double down on star products: protect and grow Amarilla, Paseo, VTT, which together deliver over 63.0% of product profit.
  • Tailor market strategies: differentiate pricing and investment by country, with particular attention to margin gaps between high- and low-performing markets.
  • Discipline discounts: favour Low/Medium discount bands where profit share is highest, and reserve High discounts for tightly controlled strategic cases.
  • Plan around the calendar: align campaigns, inventory, and capacity to the strongest profit months while testing targeted interventions in weaker periods.